Your browser does not support JavaScript!

Top Selling Products in Philippine Ecommerce Platforms

By Cat Dewinta - August 15, 2022

Top Selling Products in Philippine Ecommerce Platforms

The Philippines is one of the countries with the highest number of active online shoppers in Southeast Asia. Let’s look at some of the top-selling items on the Philippine internet. We’ll also look at some of the reasons why these goods are so popular.

Why Are There Filipinos Who Prefer to Buy Online?

Filipinos prefer to buy things online for a variety of reasons. The first is practicality. Ordering something online is frequently more convenient than going to a store. The second issue is one of availability. Customers must buy many popular items online because they are not sold in physical stores. Finally, there is the issue of pricing. Online prices are typically lower than in-store prices.

Now that we understand why people in the Philippines buy products online let’s look at some of the best-selling items!


Mobile phones are one of the most popular online purchases in the Philippines. This is not surprising given that the Philippines has one of the world’s highest rates of mobile phone ownership. Filipinos use their phones for various tasks, including communication, social media, entertainment, and online shopping. Some of the most popular mobile phone brands in the Philippines include Samsung, Xiaomi, Oppo, and Vivo.

Ready To Wear 

Clothing is another popular online item in the Philippines. Fashion clothing, which includes dresses, skirts, blouses, and pants, is the most popular type of clothing sold online. In addition, Filipinos are also buying more sportswear, including items such as workout clothes and athleisure wear.

The demand for ready-to-wear products has increased due to the changing lifestyle of Filipinos. With more individuals working from home, there is a greater need for comfortable yet fashionable clothing that can be worn both inside and outside the home. Furthermore, the development of social media platforms such as Instagram and YouTube has made people more aware of fashion trends and aesthetics.

Beauty and Health

Makeup, skincare, and hair products are among the most popular beauty products sold online.

This is because these items are not widely available in physical stores. In addition, many Filipinos are turning to online platforms to find beauty inspiration and product recommendations.

The health and wellness category is also growing in popularity. This is due to the increasing awareness of the importance of health and fitness. Consumers are seeking goods that will assist them in living a more healthy lifestyle. Vitamins, supplements, and exercise equipment are some of the most popular goods in this category.

Home appliances

The home appliance category is one of the top performers in terms of online sales. This is because Filipinos are now more comfortable with buying big-ticket items online. In the past, people were hesitant to purchase expensive items like refrigerators and washing machines online because they were afraid of getting scammed. But now, with the increased security features on e-commerce platforms, Filipinos are more confident buying home appliances online.

Another reason home appliances are popular among online shoppers is the increasing number of people living in apartments and condominiums. These homes have limited space, so people opt for smaller, more compact appliances. And since most e-commerce platforms offer free delivery, it’s very convenient for customers to have their purchases delivered to their doorstep. If you’re considering purchasing a new refrigerator or washer, ordering it online may be a good idea. You’ll be amazed at the available and great offers!

Relation Between Online Shoppers and Express Delivery

Why are online shoppers more likely to purchase from stores with express delivery? There are a few reasons for this.

  • First, online shoppers are generally looking for convenience. They want to be able to shop from the comfort of their own homes and have their purchases delivered right to their doorstep.
  • Second, faster delivery often means that the items are in stock and ready to be shipped out, which is another plus in customers’ eyes.
  • And lastly, who doesn’t love getting their hands on new stuff as soon as possible?

How Can an API Help Ecommerce Platforms Meet the Needs of a Changing Market?

As e-commerce platforms in the Philippines continue to grow in popularity, they need to be able to keep up with the changing customer behavior. API can help e-commerce platforms cater to the rising demands by allowing them to integrate with other systems and get the data they need to provide a better shopping experience for their customers.

API stands for Application Programming Interface. It is a set of rules that allows two systems to communicate. API can be used to connect an e-commerce platform with a payment gateway, shipping provider, or inventory management system.

Using API, e-commerce platforms can get real-time information about stock levels, prices, shipping rates, and delivery times. This information can be used to provide customers with up-to-date product information and offer them discounts or promotions.

So there you have it, the top product categories that Filipinos buy from e-commerce platforms and the reasons behind this changing customer behavior. With the convenience and ease of online shopping, it’s no wonder that more and more people are switching to buying items online. So if you’re not already offering fast delivery times, now might be the time to start!