The logistics industry is constantly changing and adapting. One of the latest trends that we’ve seen in recent years is a shift towards hyperlocal delivery, which has become an integral part of many e-commerce businesses. Last mile delivery is also popular, but what are the differences between these two? What should you look for when deciding which to use for your business? This article will explore hyperlocal and last mile deliveries and discuss how they can benefit your business.
What is Last Mile Delivery?
Last mile delivery is what most people think of when they hear the word “delivery.” It refers to the final leg of a product’s journey from supplier to customer. This type of delivery usually happens through established courier services or retailers like Shopee and Lazada. It plays a significant role in customer satisfaction, which affects the bottom line by either encouraging repeat purchases or driving people away from your brand because they feel neglected as consumers.
What is Hyperlocal Delivery?
Hyperlocal delivery is a type of delivery that is specifically focused on a small geographic area. This could be a neighborhood, town, or even a specific street. The goal of hyperlocal delivery is to provide quick and convenient service to customers within this specific area.
Difference Between Last Mile and Hyperlocal Delivery
Delivery Area
When it comes to last mile deliveries, the delivery zone is not restricted. The 3PL may travel up to 30 kilometers to deliver items on time. The delivery area is typically determined by the central hub in the last mile. In the case of hyperlocal delivery, the area where items are delivered is quite restricted, significantly less than last-mile delivery. The maximum distance of each delivery is completed within a radius of 5 to 15 KM, usually intra-city.
Time of Delivery
For last mile, the average time it takes to complete the final leg of delivery is around 12 to 16 hours, most target it to be the same day. In hyperlocal delivery, the goal is to deliver the package within 2 to 3 hours or 6 to 8 hours at most. In addition, since the service area is smaller in the hyperlocal model, the ground to be covered is far less than in the last mile delivery model. Thus deliveries take far less time.
Cargo Delivered
There may be anything from toilet paper to electronics in the last mile. The last mile delivery method does not apply to any specific goods. In hyperlocal delivery, on the other hand, the area is restricted. As a result, it usually takes less time to carry out deliveries. The items distributed following this method include medicines, grocery products, food items, small utility goods from local businesses within the city.
Both Methods are Beneficial to Businesses
Both last mile delivery and hyperlocal delivery are important for businesses. However, there is a big difference between the two. Last mile delivery is mainly used for larger businesses that need to get their products to customers in a specific area. On the other hand, hyperlocal delivery is perfect for small businesses that want to target a very specific area with their products or services.
The benefits of last mile delivery are obvious. First, it allows businesses to reach more customers, increasing sales and profits. Additionally, it can help businesses build brand awareness and loyalty among local consumers.
On the other hand, hyperlocal delivery effectively builds a strong relationship with customers in your area. Since you target one specific location with hyperlocal delivery, businesses can provide better customer service and meet consumer expectations.
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